The theater, which opened as a grand movie palace on January 24, 1924, was originally named the Logan Theater. It was built by the Stanley Company of America and designed by the architectural firm Hoffman and Hernon. The opulent structure had a seating capacity of 1,894 and was equipped with a Kimball pipe organ for musical accompaniment. On its opening day, the theater screened the silent film The Common Law, starring Corinne Griffith and Conway Tearle. The show was accompanied by the orchestra, known as the Loganians, and the Kimball pipe organ.
In its early years, the theater showcased both highbrow films and more popular fare. It also hosted live dance shows and had a large ballroom on the second floor where social dances took place.